From the day Taurus opened its doors in 2001, Craig has been driven to help growers understand the why’s behind the how’s in agriculture. His goal has been to create a different kind of company: one that is focused on promoting innovative, scientifically-backed technologies and leading edge agronomic strategies based on education, knowledge and data. Since then, he has been helping business-minded growers to benefit through Taurus’ fact-first approach to farming. Craig works closely with agri-businesses and manufacturers to determine how their products and services can bring value to the Canadian and global marketplace – and fit within an overall agronomic strategy designed to maximize production and profitability for growers. As President, Craig’s approach to business is about “boots on the ground” versus “feet up on a desk.” He remains passionate about working with progressive farmers and continues to personally lead grower meetings. Craig has spent his whole life in agriculture. Before founding Taurus he served in senior management roles with fertilizer manufacturers on both sides of the border. He continues to be actively involved in a fifth-generation family farming operation in Virden, Manitoba.

How can Craig provide agronomic answers to help you Advance Every Acre?

“We’ve come to realize there are no silver bullets out there. There is no single solution that can turn a good crop into a great crop. Instead, the secret to success comes from a holistic approach where small, sustainable gains add up to large scale success for today’s advanced growers. We are fortunate to have a tremendous arsenal of agronomic tools at our fingertips – with many more in development. Myself, and the entire team at Taurus are committed to helping growers stay on top of these advancements. Together we will help you raise the bar: from the soil on up.”

Jeff Roziere, CET

Prior to co-founding Siere in 2008 with Cathy Snelgrove, Jeff spent over a decade managing and leading various groups in both the private and public sectors. The strengths he brings to his clients are his ability to develop tools and systems that streamline business processes, the keen understanding of how to maximize the use of ERP systems to gain overall system efficiencies, the technical know-how related to operations management, life-cycle costing, financial modeling, and Lean / Six Sigma Principles. He understands the importance of engaging employees in the process of change and in doing so has proven time and time again that employees really are the most valuable resources within any organization

Siere is a specialized business advisory firm working primarily with the owners and leaders of established enterprises in the manufacturing, construction, transportation and agriculture services sectors to develop and implement strategies focused on increasing the financial viability and growth of their operations.As part of our approach, we take the time to understand the vision of the owner, to explore the challenges currently being faced in the operation and then to identify the strategies and tactics, required to close the gap. There is no one solution that will address the challenges faced by an individual company or business. Our approach is simple; we only undertake an engagement if we can agree, to our mutual satisfaction, that the value we create is greater than the prices we charge that client. Value is measured by the client, and when everyone is on the same page, then the results happen quickly.

In working with the team at a team, there are two fundamental philosophies we believe drive results; focus and the measurement of results. Our business advisory process is designed to drive both, and because of the results achieved, many of our clients either choose to stay with us or choose to return, over and over again.

Steven McQueen.

Steve, Owner of McQueen Custom Farm Work Ltd., has been invested in safe & sustainable Canadian Agriculture for over 40 years. Maintaining a balance of family, community and my love for agriculture has opened up so many incredible opportunities. 

As Director, Canadian Business Unit, Emerald BioAgriculture Corporation, my passion is to continually educate myself, and others in managing the plants’ ability, to grow from a seedling through to a consumable product, understanding and utilizing every level of existing and new technology to succeed. 

Unlike people, plants can not walk away from their environment, they just adapt!!”