Innovation, Growth & Excellence in Agriculture
Presented By: Norbert Beaujot PEng
Founder & President — SeedMaster
Schedule: 2:30 p.m. Wednesday, July 18th

In the early 90s, farmer and SeedMaster founder and president Norbert Beaujot, P.Eng. developed a simple but powerful concept: a terrain-following, dual-knife opener that revolutionized the no-till industry. In 2003, Norbert and his family opened SeedMaster in Emerald Park, SK and the company has continued to grow each year. Their market has now grown throughout North America, Australia, and Eastern Europe.

Norbert continues to push the limits of seeding technology with the SeedMaster drill and plays an active role in R & D both in the manufacturing plant and in the field at SeedMaster’s 2,000-acre Research Farm near Langbank, SK. His most recent concept — the DOT Power Platform — pushes agriculture forward into the realm of tractor-less, autonomous agriculture.

SeedMaster helps growers maximize efficiency and productivity, provide on-farm analysis of crop production factors, and provide agronomic and technological recommendations to grow the best crop possible.

Make Grain Out of Rain
Presented By: Franck Groeneweg
Director — Saskatchewan Farm Stewardship Association (SaskFSA) & Farm Manager – Green Atlantic Farms
Schedule: 10:00 a.m. Wednesday, July 18th

Franck Groeneweg farms by Edgeley, SK, 30 minutes northeast of Regina, SK. He grew up on a family farm in France. Following a Diploma in Agriculture, he went to Iowa to try his hand at corn and soybean farming in the mid-1990s. Franck and his wife, Kari, moved to Saskatchewan in 2003 and started Green Atlantic Farms. They farm 6,000 acres of wheat, canola, peas, flax, and faba beans.


Franck served on the board of the Indian Head Ag Research Foundation, Saskatchewan Canola Development Commission, the Canadian Canola Growers Association and Grain Growers of Canada. He is currently on the board of the Saskatchewan Farm Stewardship Association and Canadaʼs Outstanding Young Farmers.


Saskatchewan Farm Stewardship Association (SaskFSA), is an organization dedicated to ensuring that the farmers’viewpoint are considered when it relates to the ability to manage agricultural land to ensure that one can optimize efficiency while doing so in an environmentally acceptable and sustainable manner.

The Changing Face of Women in Agriculture
Presented By:
Ginelle Pidwerbesky
Board Chair & Co-Founder — Women in Ag
Schedule: 2:30 p.m. Tuesday, July 17th

Ginelle Pidwerbesky has grown up with two passions: agriculture and music. From a young age she was involved in the family farm near Borden, SK and upon completing a degree in Commerce at the University of Saskatchewan she went back to farm full-time with her Dad. It was during this time that she, along with her sister and a friend, realized the need for a way to connect women in the industry. Though they were acutely aware that there were women in agriculture that were stepping up to leadership positions and making a difference, the trio wanted to make it easier for younger women like themselves entering the industry, to connect and learn from such influencers. As a result, they developed Saskatchewan Women in Ag, a non-profit organization, whose mission is to empower, support and connect women in agriculture, while strengthening the industry as a whole. The organization, founded in 2012, has evolved into a board of eight directors, organizing committees made up of more than 15 experienced individuals, and a membership of 70+, all with various backgrounds in the agriculture industry.


In addition to her Board Chair position with Women in Ag, Ginelle continues to develop her other passion, music. She has released three songs to Canadian Country Radio under the name Ginelle James, and launched her debut album to fans this past February titled “Last Call.” Ginelle currently resides in Calgary, AB, and works full-time as an Area Business Manager for ADAMA Canada. At Women in Ag, we believe women can do extraordinary things for our industry when given the opportunity to connect with and support each other. We support, empower and connect all women in agriculture in order to strengthen the industry as a whole!

Shifting Gears — How a couple of Saskatchewan grain farmers created the prairie’s largest cut flower farm and award winning distillery. The joys and challenges of working with the land and customers.
Presented By: Barb Stefanyshyn-Coté
MSc, NSch, PAg Founder – Black Fox Farm Distillery

Schedule: 10:00 a.m. Tuesday July, 17th


Barb farms near Saskatoon, SK with her husband John. Their new agri-tourism location, Black Fox Farm and Distillery produces acres of fresh cut flowers for u-pick and grains, fruits and flowers to transform into award winning gins, vodkas, liqueurs and whiskies. They offer tours, tastings and several festivals throughout the year.   John and Barb have been recognized as the Outstanding Young Farmers of Saskatchewan and Canada. Barb is a graduate of the University of Saskatchewan College of Agriculture, a Nuffield Scholar and in January was awarded an honourary life membership from the Saskatchewan Ag Grads Association.